When building or expanding your brand, having a strong digital presence is of the utmost importance. But what are the essential, magical components that can help grow your business online? Here are 5 tips for growing companies, start-ups and independent contractors to help build and grow your online and digital presence:
Your website is the centerpiece and arguably the most important part of your overall digital presence. The website acts as a hub between all of your online activity. Fast load times, effective landing pages and frequent calls-to-action can be crucial to improving the user’s experience on your website. 36% of small businesses still don’t have a website. If you are one of those, it’s time to create one!
Resources: Using a website builder like Squarespace or WordPress can help you gain more control and improve and update your website rapidly. For data storage and business automation, Claris FileMaker is the perfect choice for a growing business. Portage Bay can quickly integrate your website with a FileMaker database. Contact us for a free consultation.
Having social media accounts is the first step, but being active and effective is the next level. Facebook, Twitter, Instagram and LinkedIn are all great platforms to promote your products and share engaging content with your peers and customers. Using images/videos and relative hashtags will help you get the most engagement and impressions on every post. Cross-promotion with other companies is a great way to create good rapport with peers and increase your own visibility when they share your material. Find smaller, tight-knit online communities for discussions that tend to be more detailed and long-form. Blogs, Reddit and Discord are great places to find groups with commonalities to have productive dialogue.
Resources: By using social media management software like Hootsuite, Sprout Social and Buffer you can post to multiple social media platforms at once and also schedule future posts. For hashtag research, you can use HashTagsForLikes or Hashtagify.
Content is king and consistency is key. There are countless types of content you can create, but whatever it is you decide to share, make sure you can do it consistently. Decide what your strengths can be. If you like to talk, start a YouTube channel or podcast, if you like to write, start blogging, if you like to dance, start a TikTok!
Resources: There are some great content creation tools out there that can speed up and simplify the creation process like Canva, Adobe Spark, Pexels and Camtasia.
Adding your local listing information to a business directory can help you appear in more online searches. Make sure your business information is accurate and up-to-date. Creating a Google MyBusiness page can rapidly improve how your business is displayed via a Google search. If you are a freelancer or independent contractor, you can add yourself a freelance hiring platform to acquire more work and visibility.
Resources: Start by putting your business on Google MyBusiness, Bing Places and Yelp. If you are a freelancer try Upwork and Fiverr.
Take advantage of paid ads to boost the exposure of your business. Specific, targeted ads will help keep your budget intact. If you only service a specific city or state, limit your ads to that region to make them more effective.
Promote free products, content or consultations to gain more website traffic. Try putting out a monthly newsletter with your new content, deals etc.
Don’t forget to analyze your efforts! There are various tools you can use to assure you are using the most effective methods to reach your targeted audience.
Resources: Google Ads, Facebook Ads, YouTube Ads are great paid ad tools. Google Analytics, keywordtool.io and Frase can be very helpful for analysis and SEO optimization.
Decide it’s important and make it important by blocking out the time and making it happen, then block out consistent time to keep it going. Or bite the bullet and hire someone to do it for you. Leaving it on the back burner is easier, but also keeps you stuck at the place you’ve always been. Don’t do that. Be like Shia.
Portage Bay Solutions specializes in custom software for small businesses. If you or someone you know needs specialized software for their business, please contact us below or schedule a free consultation!
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